A new leveraged crypto and stock betting platform called Moon has officially gone live at moon.com – and mounting evidence ties it directly to Ed Craven and Bijan Tehrani, the Australian billionaire co-founders of crypto gambling giant Stake and livestreaming platform Kick.
Moon lets users pick an asset – crypto, stocks, futures, or commodities – and bet “Up” or “Down” with up to 1,000x leverage. Users never actually buy or hold the underlying asset; they’re placing high-leverage wagers on short-term price movements.
While Moon has not publicly announced its ownership, multiple lines of evidence point squarely to Easygo Entertainment – the Melbourne-based parent company behind Stake and Kick, wholly owned by Craven and Tehrani.
Easygo Job Listings
Perhaps the most direct link comes from Easygo’s own hiring activity. Job boards including SEEK, LinkedIn, and ZipRecruiter currently list a role titled “Senior Product Designer – Moon” posted by Easygo, based at the company’s Melbourne office. The listing describes Moon as Easygo’s “boldest new venture yet” and explicitly names Stake and Kick as sister brands under the same corporate umbrella.
The listing reads: “We’re looking for a Senior Product Designer to shape the experience of Moon, our boldest new venture yet, as we make our mark in the financial world.” Candidates are told to research Easygo’s existing brands – Stake and Kick – as part of their application preparation.
Following the Followers
Sharp-eyed observers on X noticed something telling about Moon’s official account, @getonmoon. Despite having only a handful of subscribers in its early days, the account’s “Followers you know” tab was populated by some of the biggest names in the Stake ecosystem. Among the familiar followers are Bijan Tehrani (@BijanTehrani) and Eddie (@StakeEddie).
The Influencer Blitz
Within hours of Moon’s launch, a wave of Stake-affiliated content creators began promoting the platform with coordinated giveaway campaigns. The pattern is strikingly similar to how Stake and Kick have historically onboarded audiences: affiliate codes, deposit-based entry requirements, and cash prize giveaways funded by the platform.
SchneckyIRL, a verified creator carrying the Stake badge on X, posted a $3,500 giveaway requiring users to sign up on moon.com with a referral code, make a deposit, and share proof. The post drew nearly 500 replies, over 400 reposts, and 14,000 views within 14 hours. A follow-up post showed SchneckyIRL actively streaming trades on Moon with thousands of dollars in open leveraged positions – bets on HYPE, ETH, and SOL with leverage ranging from 200x to 500x.
QuickTM, another Stake-badged creator, posted a $2,500 giveaway with the same mechanics – sign up with a referral code, post your Moon username, and share a USDT address. BlondeRabbit, also carrying a Stake badge, promoted Moon through a branded graphic advertising “up to 1000x leverage” with a referral link and Discord community. Wymzi announced a $1,000 giveaway as an “official partner,” claiming to have been “secretly testing Moon for over a month.”
The Playbook
The pattern emerging with Moon mirrors what Craven and Tehrani have done before. Stake launched in 2017 and grew through aggressive influencer marketing and crypto user acquisition. When Twitch banned gambling streams in 2022, they responded by launching Kick – a competing livestreaming platform designed to lure creators away from Twitch, effectively building their own distribution channel for Stake content.
Now, with Moon, the same infrastructure appears to be activating: Easygo builds the product, Stake’s existing creator network drives sign-ups through giveaways and affiliate codes, and the whole operation runs from Melbourne under the same corporate structure. It is a vertical expansion from casino gambling into leveraged financial betting – a space that blurs the line between trading and gambling in ways that regulators across the globe are still trying to define.
